U.S. Integrity inks partnership with Betr to support USA expansion prior to Ohio launch
Betr has signed a productive agreement following its recent valuable alliance with Hall of Fame Resort & Entertainment Company for Ohio-market access, this time with US-based integrity monitoring company, U.S. Integrity. The deal was signed in Las Vegas, Nevada and officially announced to the public on Wednesday, October 26th, 2022.
Main goal of the union:
Betr, first non-traditional, direct-to-consumer micro betting-only company, achieved one more goal of expanding and solidifying its presence across Nevada – one more North American state, through partnership with customized sports-integrity provider, U.S. Integrity Incorporated.
The terms of the deal signify that U.S. Integrity will supply Betr with its integrity monitoring services, meaning detecting frauds, match-fixing, game manipulation and other illegal sports betting activity, via its proprietary control panel, while conducting analysis across various data set to continuously identify any illegal or unethical sports betting activity.
Alex Ursa, Betr’s Head of Product, said: “The integrity of the sports betting experience at Betr is extremely important, and we are thrilled to be working with U.S. Integrity as we launch our revolutionary platform. U.S. Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
Matthew Holt, U.S. Integrity’s CEO & Co-Founder, said: “U.S. Integrity is proud to partner with Betr and assist as they grow their brand across the U.S. and Canadian regulated sports wagering markets. U.S. Integrity’s mission is to provide conflict-free, best in class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at Betr. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.”
With Betr’s goal to focus just on micro betting markets, Jake Paul, company’s President and Co-Founder has already begun its marketing campaign. With Paul’s career as social media influencer, the comapny has already gained many followers across all social media platforms.
After solidifying its Ohio presence in January, the brand’s goal is to expand across all North American states.
Adequate partners:
Headquartered in Florida, Betr is the first direct-to-consumer company, with its focus only on micro betting and not on traditional sports betting. It has been making waves in the industry since its official launch in 2022.
Its main goal is to slow down legacy gambling and legacy media industry, while simultaneously making sports, betting, and sports betting stronger.
U.S. Integrity, on the other hand, provides U.S. sports betting leagues and sports books with its sports protection services, aka integrity monitoring services. It was founded in 2018 and it’s based in Las Vegas, Nevada.